Practical Approaches to Outreach Marketing - Insights
Marketing is an essential discipline of any successful laboratory outreach program. While specific marketing goals and audiences will differ for every program, most of them will certainly involve driving...organization’s marketing team will...
Marketing Strategies and Considerations for the Outreach Laboratory - Insights
Mayo Clinic Laboratories, talks with Andrew Tofilon, director of marketing at Mayo Clinic Laboratories. They discuss integrated marketing strategies for the outreach laboratory....
Dr. Morice discusses lab market trends with the Advisory Board - Insights
recently joined the Advisory Board for a webinar discussion on 2024 lab market trends. Dr. Morice covered the current lab market outlook, the priority trends, and opportunities for future growth....
Trends in the Laboratory and Diagnostic Testing Market: Bill Morice, M.D., Ph.D. - Insights
They cover current trends, pain points, and opportunities for growth in the lab and diagnostics market....
Kootenai Health: Recapturing their market through precision coordination - Insights
Prevented from providing testing services to its community members due to a non-compete agreement with a national laboratory, Kootenai Health laboratory leaders deepened their relationship with Mayo Clinic Laboratories, receiving tactical...
Clinic Laboratories releases new, first-to-U.S.-market pregnancy risk assessment - Insights
Mayo Clinic Laboratories now offers the first preeclampsia-specific test (Mayo ID: PERA) that can be used to stratify patients into low or high-risk categories, indicating whether a patient is at risk for developing preeclampsia with severe...
Dr. Morice Shares Trends and Predictions for 2025 - Insights
landscape is poised for transformative changes driven by technological advancements and evolving market dynamics....
Diagnostics capabilities can support your precision medicine initiatives, from discovery to post market....
management of autoimmune diseases to market. The collaboration aims to increase accessibility for providers and patients across the U.S. and select global markets....
accelerate the development of novel esoteric tests that both organizations will offer in their respective markets....
ACHE 2017 Congress on Healthcare Leadership Live Blog - Insights
Andy Cousin, FACHE, Director of Product Management and Marketing for Mayo Medical Laboratories, is attending this year's ACHE Congress on Health Care Leadership conference in Chicago. He will be sharing...
Dr. Morice predicts top impacts on the diagnostic industry in 2024 - Insights
article, Dr. Morice reflects on the diagnostic landscape and predicts trends that could influence the market in 2024....
MCL @Work: Adam Stewart - Insights
In spring of 2022, Adam Stewart joined Mayo Clinic’s Blood Donor Program as a marketing and recruitment coordinator. He enjoys and finds great purpose in his work because he loves to see members of his...
MCL @Work: Amy Turunen - Insights
Mayo Clinic Laboratories, Amy Turunen finds that each day brings unique creative opportunities and marketing projects. Through her design work and creative direction, Amy helps to curate testing awareness...
MCL @Work: Robin Huiras-Carlson - Insights
early years, marked by a diagnosis of a rare genetic condition at the age of 10. Today, as a senior marketing specialist with Mayo Clinic Laboratories, she draws inspiration and purpose from this personal journey...
Lessons from Leaders: Who Let the DOGs Out? - Insights
Andy Cousin, FACHE, Director of Product Management and Marketing, interviews Amy Clayton, M.D., Division Chair of Anatomic Pathology at Mayo Clinic, about "disease-oriented groups," which are multidisciplinary...
Oncology surveillance biomarker study enrolls patients and evaluates assay - Insights
Mayo Clinic Laboratories’ BioPharma Diagnostics team supports companies from discovery to post-market in advancing their precision medicine initiatives. In this collaboration example, learn how BioPharma...
1964: Postage Stamp Honors the Mayo Brothers #ThrowbackThursday - Insights
Whether you shop online, hit flea markets and garage sales, or peruse high-end antique stores, one Mayo Clinic-themed collectible item that frequently appears is the postage stamp that depicts William...
Five Steps to Optimizing Your Outreach Test Menu - Insights
With changes in technology, medical practice, and market trends, and the expansion of health system services, the laboratory test menu can be ever in flux. It is essential that the laboratory test menu...
Is the term "outreach" obsolete? - Insights
In a competitive outpatient testing market, choosing a laboratory is discretionary. With the goal of becoming the laboratory of choice for discretionary outpatient testing, it no longer matters if it is...
Check out how key tactics for laboratory outreach can increase revenues, decrease cost, and improve patient care.
Check out how key tactics for laboratory outreach can increase revenues, decrease cost, and improve patient care.
Creative approaches to laboratory outreach staffing - Insights
In a constrained staffing environment, how can an outreach program effectively meet customer needs? Through creativity, collaboration, and shared services, there can be multiple solutions to provide the support needed by the laboratory...
Mayo Clinic Labs @Work: Tim Brantner - Insights
Before he arrived at Mayo Clinic, Tim Brantner worked for a variety of organizations outside of health care. He joined Mayo Clinic Laboratories 14 years ago to help tell the labs’ story.
Infectious diseases - Insights
Mayo Clinic BioPharma Diagnostics offers access to the clinical trial infectious disease testing capabilities of Mayo Clinic’s internationally renowned clinical microbiology laboratories. With more than 70 years of testing experience, our...
Infectious diseases - Insights
Mayo Clinic offers a broad selection of tests designed for rapid identification and in-depth characterization of the causative agents of infectious diseases.
Rochester: A Medical Destination for Decades #ThrowbackThursdays - Insights
According to the 1941 biography, The Doctors Mayo, Rochester, Minnesota, has been a medical destination for decades. Author Helen Clapesattle describes a visitor's first impressions upon arriving in Rochester.
COVID-19 Vaccine Update: Dr. Bill Morice - Insights
William Morice II, M.D., Ph.D., chair of the Department of Laboratory Medicine and Pathology at Mayo Clinic and president of Mayo Clinic Laboratories, joins the "Answers From the Lab" podcast for his weekly leadership update. In this...
Paraffin-embedded tissue testing for COVID-19: Anja Roden, M.D. - Insights
Anja Roden, M.D., a medical director for Mayo Clinic's Immunohistochemistry Laboratory, joins this episode of the "Answers From the Lab" podcast. Dr. Roden and Bobbi Pritt, M.D., discuss the development and evaluation of...
COVID-19 Antibody Testing Update: Elitza Theel, Ph.D. - Insights
Elitza Theel, Ph.D., director of Mayo Clinic's Infectious Diseases Serology Laboratory, joins this episode of the "Answers From the Lab" podcast. Dr. Theel and Bobbi Pritt, M.D., discuss advances in antibody testing for COVID-19, why this...
2020 COVID-19 Recap: Dr. Bill Morice - Insights
William Morice II, M.D., Ph.D., chair of the Department of Laboratory Medicine and Pathology at Mayo Clinic and president of Mayo Clinic Laboratories, joins the "Answers From the Lab" podcast for his weekly leadership update. In this...
Dendritic Cell Enumeration Test: Amir Sadighi Akha, M.D., D.Phil. - Insights
Amir Sadighi Akha, M.D., D.Phil., lab section director for Mayo Clinic's Cellular and Molecular Immunology Laboratory, joins this episode of the "Answers From the Lab" podcast. Dr. Sadighi Akha and Bobbi Pritt, M.D., discuss dendritic cell...
Debunking mask myths: Dr. Bill Morice - Insights
William Morice II, M.D., Ph.D., chair of the Department of Laboratory Medicine and Pathology at Mayo Clinic and president of Mayo Clinic Laboratories, joins the "Answers From the Lab" podcast for his weekly leadership update. In this...
Soaring Interest in Health Care Professions: Dr. Bill Morice - Insights
William Morice II, M.D., Ph.D., chair of the Department of Laboratory Medicine and Pathology at Mayo Clinic and president of Mayo Clinic Laboratories, joins the "Answers From the Lab" podcast for his weekly leadership update. In this...
Masks and COVID-19 prevention: Dr. Bill Morice - Insights
William Morice II, M.D., Ph.D., chair of the Department of Laboratory Medicine and Pathology at Mayo Clinic and president of Mayo Clinic Laboratories, joins the "Answers From the Lab" podcast for his weekly leadership update. In this...
Mary Jo Williamson talks resiliency and agility on Fierce Healthcare podcast - Insights
Mary Jo Williamson, chief administrative officer of Mayo Clinic Laboratories, joins the “Fierce Healthcare” podcast to discuss how organizations can cultivate resiliency and agility amidst a changing healthcare landscape.
Tools for Creating Efficiencies within an Education Office - Insights
Sharon Preuss, Program Manager of Education at Mayo Medical Laboratories, highlights tools for creating efficiencies within an education office.
Diagnostic tests are a critical part of America’s health infrastructure and helping people live healthier lives. But in a recent op-ed published on RealClearPolicy, William Morice II, M.D., president of Mayo Clinic Laboratories and Matt...
Yuma Regional Medical Center: Strategic expansion to serve a growing community - Insights
Faced with a population increase and the need to expand both laboratory testing capacity and capabilities, Yuma Regional Medical Center leaned into its relationship with Mayo Clinic Laboratories to gain insights to strengthen community...
How Pathologists Support Successful Laboratory Outreach - Insights
A pathologist’s collaboration with the outreach team and referring physicians strengthens the program and provides the best service for patients.
Mayo Clinic Labs @Work: Lisa Wortman Raring - Insights
In her role as a proposal writer, Lisa Wortman Raring helps show clients everything Mayo Clinic Laboratories has to offer, making it clear how the organization can best meet their needs and the needs of their patients.
Severe storms affecting FedEx hub in Memphis, TN - Insights
Due to severe weather affecting the FedEx hub in Memphis, Tennessee, delays are anticipated. The Mayo Clinic Laboratories’ Global Logistics team will be diverting work to other commercial shipping options.
WuXi AppTec Group and Mayo Clinic Receive 2018 MedTech Insight Award for Best Alliance - Insights
WuXi Diagnostics, a joint venture between WuXi AppTec Group and Mayo Clinic, recently received the 2018 MedTech Insight Award for the Best Alliance.
Experts from Mayo Clinic featured in CAP Today - Insights
The in-depth article examines how the onset of flu season has the potential to further complicate testing challenges posed by COVID-19.
Winter Storm Kingston - Insights
Due to weather affecting the FedEx hub in Memphis, TN, FedEx has initiated its contingency plan and expects delays. Mayo Clinic Laboratories’ Global Logistics team will proactivelymove work from FedEx to other commercial shipping options.
Atria Senior Living: COVID-19 testing protects the most vulnerable - Insights
When most of the world was still struggling to understand how COVID-19 would affect their lives, Atria Senior Living took steps to protect their vulnerable residents and staff.
Collaborating with Epic Systems to Launch Lab-Centered Solutions - Insights
Mayo Medical Laboratories has announced new functionality to help community-based hospital laboratories leverage their Epic electronic medical records.
What's New in Health Care Reform: Dec. 26 - Insights
Top highlights include: FDA panel backs prescribing opioid overdose reversal drug along with painkillers, Surgeon General warns youth vaping is now an "epidemic," international patients seeking cures in the states, Mayo Clinic President and...
Mayo Clinic Labs @Work: Carrie Lahner - Insights
Carrie began her career at Mayo Clinic in 2006 as the associate director of the Eisenberg Genomics Education Program. In her current role as a genetic counselor, she employs her skills to educate on genetic test offerings and support MCL’s...
Next-generation sequencing: Examining an often oversimplified & misunderstood technology--Part I
In the last decade, genetic testing has evolved from single-gene Sanger based assays to much more complex next-generation sequencing (NGS) based assays.